For Brands

Your product, inside a story people actually finish.

No pre-roll. No skip button. Your brand becomes part of the answer — in a series people already trust to pay them back for their attention.

Why The Format Works

Nobody skips the answer.

Every story opens on a question the viewer already has. That question is the retention mechanism — people stay because they want the reason, not because of what’s holding them there.

Why Viewers Finish, Why They Share

The reason is the reward.

A satisfying explanation is one of the most naturally shareable units of content there is — “wait, that’s actually why?” does the distribution work no ad spend can.

Real Episode Examples

Not a mockup. An actual scene.

Six frames from stories already made — each paired with a brand whose product would sit naturally inside it. Not confirmed partners: this is the caliber the format is built around.

A phone pairing over Bluetooth to two wireless earbuds.
From: One Earbud Dies First
Apple
The exact moment a wireless earbud runs out — AirPods' whole category, dramatized.
A USB cable being flipped over, searching for the right orientation.
From: The Third-Try Cable
Anker
A charging-cable mystery, told by the brand that solves charging mysteries for a living.
Three connected rooms, a figure paused mid-thought.
From: The Doorway Memory Wipe
NordVPN
A story about things vanishing without warning — a natural home for a brand built on protection.
An aerial view of a traffic jam, our mascot holding a magnifying glass.
From: The Other Lane Always Moves
ChatGPT
A mascot who already has the answer — the same instinct that sends people to ChatGPT.
An oversized touchscreen mounted in a car dashboard.
From: The Legal iPad In Your Car
Spotify
The one screen a captive audience already looks at every drive — built to sell the upgrade, not just play the song.
A foot escaping from under a blanket at night.
From: The Blanket Foot Lock
Adobe
Hand-illustrated, frame by frame — the exact craft bar Adobe's own audience holds work to.
Brand Integration Mockups

Not an ad break. Part of the scene.

Shown unbranded, on purpose — this is the treatment before your mark goes on. The actual placement is designed with you, not assumed for you.

Mockup: the mascot presenting a blank product, reserved for a sponsor's own branding, in the show's hand-illustrated style.
Mockup: a relaxed everyday scene with unbranded products woven naturally into the illustration.
Creative Workflow

Three ways into the story.

01

You bring the product

Tell us what it is and what it's for — nothing more is required to start.

02

We find the honest fit

A real mystery your product answers, not one bent to fit an unrelated story.

03

You approve before it airs

You see the cut, the placement, and the line — before anything goes out.

Partnership Formats

What ships in each.

Cameo
a single appearance

The lowest-commitment way to test the format with your product.

  • —One story, one placement
  • —Brand moment + spoken mention
  • —Full-resolution deliverables
Ask about Cameo
Feature
one story, built around you

The standard engagement — one full story, your product at the center.

  • —Fully sponsored story
  • —Product woven into the answer
  • —Vertical and horizontal cuts
  • —Usage rights for your channels
Ask about Feature
Season
a run, one throughline

For brands who want sustained presence, not a single spot.

  • —A run of stories, one arc
  • —Shared creative direction
  • —Dedicated reporting
  • —First right of renewal
Ask about Season
FAQ

Questions brands actually ask.

No. Ask about the specific terms for your category — most engagements don't need it.

You can request a fit, but the mystery has to be genuinely universal first — the format only works if the story would exist without you in it.

Woven into the illustrated scene, in the same hand-drawn world as everything else — never a cutaway, never a bolted-on ad break.

Full-resolution vertical and horizontal cuts, with usage rights for your own channels, scoped to your package.

Let’s Talk

Let’s tell your story next.

Tell us a little about your brand. What comes back is a real conversation, not an autoresponder.

You’ll hear back with specifics — not a form letter.